<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Solo Signal Marketing: Resources</title><description>Essays, guides and notes on marketing that gets heard.</description><link>https://solosignalmarketing.com/</link><language>en-us</language><item><title>Own your marketing. Don’t rent it.</title><link>https://solosignalmarketing.com/resources/own-your-marketing/</link><guid isPermaLink="true">https://solosignalmarketing.com/resources/own-your-marketing/</guid><description>An agency sells you the same expertise every month. How a small team can build agency-level marketing into the company, and when outside help still pays.</description></item><item><title>Why I Built My Marketing OS on Airtable—and When to Leave It</title><link>https://solosignalmarketing.com/resources/marketing-os-on-airtable/</link><guid isPermaLink="true">https://solosignalmarketing.com/resources/marketing-os-on-airtable/</guid><description>Why I started my marketing OS in Airtable, its limitations, and when you should leave—because I’ve already moved on (kind of).</description></item></channel></rss>