Why a system · 05 of 06
Better data.
Sounder decisions.
More of what your market tells you, gathered in one place and summarized for the decision in front of you.
Book a conversationThe problem
The data is everywhere except where the decision gets made.
Campaign results in one tool, the pipeline in another, what customers say in calls and inboxes, what competitors do in the news. Pulling it together takes a day nobody has, so decisions get made on a hunch.
Many sources, one decision
What you’d want to know, summarized for the decision at hand.
- Campaign results
- Website analytics
- The CRM’s pipeline
- What customers say
- What competitors do
- Your team’s notes
The system
Gathers, sorts and summarizes
The brief, on your schedule
Decided
Made by your team, with the reasons recorded
Where this brief stands
From everything you know to the one thing to do next.
- Gather
- Sort
- Summarize · Now
- Decide
Choose daily, weekly, monthly, quarterly or annual briefs, or a schedule of your own. Each one runs the same way, so it arrives when the decision does, not a week after it.
How the system does it
Connected once, summarized on your schedule.
Your tools are connected, so results flow into one place.
Calls, emails and reviews are gathered and sorted by topic.
Market and competitor news is read and sorted for you.
On the schedule you choose, a brief says what’s working, what isn’t and what to try.
Your team decides, and the decision is recorded with its reasons.
What delivers it
The Hub, and the capabilities built on it.
The core system
Solo Signal Hub
One system that knows your business: your company and market, your audiences, each author’s voice, your channels and your brand.
Capabilities extend it, one at a time
Brand and channels
8 capabilities
Look and sound like one company, everywhere you publish.
Intelligence and sales
5 capabilities
See what’s working, and give sales what it needs.
Knowledge and data
4 capabilities
Your research, your documents and your customers’ own words, in one place.
Security, teams and AI
4 capabilities
Keep it private, share it across teams and take it further.
Decide from what you know,
not what you guess.